About Us

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Welcome to SONI BHAKTILAL NANALAL (Ghoghawala), a name that has become synonymous with timeless craftsmanship, unparalleled trust, and a rich legacy in the world of fine jewelry. With over 90 years of expertise and tradition, we take pride in our journey that began from a small shop crafting exquisite jewelry and has grown into an empire offering a diverse range of hallmarked and customized jewelry to our valued customers.

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Our Story

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Founded by Shree Madhusudan Bhaktilal Chapaneri, SONI BHAKTILAL NANALAL (Ghoghawala) was born from a vision of providing beautifully crafted, high-quality jewelry. Starting as a small, humble shop, Shree Madhusudan’s passion for perfection and dedication to his craft laid the foundation for what would become a powerful legacy in the jewelry industry.

 

Through his unwavering commitment to quality and his deep understanding of the market, he expanded beyond traditional jewelry crafting to become one of the first in the region to offer hallmarked jewelry, ensuring the purity and authenticity of every piece. This forward-thinking approach allowed the business to flourish and build trust with customers, who appreciated the transparency and integrity of the products.

As demand grew, Shree Madhusudan expanded into the realm of custom jewelry, offering clients the opportunity to bring their unique visions to life. From weddings to personal milestones, our custom pieces have become a symbol of love, tradition, and luxury.

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The Legacy Continues

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The legacy of excellence set forth by Shree Madhusudan Bhaktilal Chapaneri is carried forward with passion and dedication by his sons, Mr. Swetal Chapaneri and Mr. Abhishek Chapaneri. Together, they continue to uphold the core values of quality, trust, and customer satisfaction while modernizing the business to cater to the ever-changing jewelry needs of today’s generation.

Their leadership has helped SONI BHAKTILAL NANALAL (Ghoghawala) evolve, embracing the future while maintaining the traditional values that have made us a beloved name. Under their guidance, we now offer a diverse selection of hallmarked gold, silver, and diamond jewelry, as well as personalized custom creations tailored to the specific desires of our customers.

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Our Promise

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At SONI BHAKTILAL NANALAL (Ghoghawala), we are committed to delivering the finest jewelry that reflects our long-standing heritage of craftsmanship, quality, and trust. Whether you are looking for a stunning piece of hallmarked jewelry, a one-of-a-kind custom design, or a timeless heirloom to cherish for generations, we promise to provide you with an exceptional experience.

Each piece we create is a work of art, meticulously crafted using the highest-quality materials, and crafted to perfection by our skilled artisans. We continue to prioritize customer satisfaction, ethical sourcing, and the authenticity of every product we offer. Your trust in us is the cornerstone of our success, and we are honored to be part of your most special moments.

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Looking Ahead

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As we celebrate over 90 years of excellence, we are excited for the future. With the continued leadership of Mr. Swetal Chapaneri and Mr. Abhishek Chapaneri, SONI BHAKTILAL NANALAL (Ghoghawala) will continue to adapt and innovate, offering exceptional jewelry and personalized service for generations to come.

Thank you for being a part of our journey, and we look forward to serving you with the same passion, dedication, and quality that has defined us for the past nine decades.